Favorito, Joseph Sports publicity : a practical approach / by Joseph Favorito - Amsterdam : Elsevier/Butterworth-Heinemann, 2007 - xix, 387 p. : ill. ; 23 cm. - Sport management in practice series . Includes bibliographical references and index ISBN: 9780750683029 (pbk.) RM145.02 0750683023 (pbk.) Subjects--Topical Terms: Sports--Public relations