TY  - BOOK
AU  - Hovland,Carl Iver,1912-
TI  - Communication and persuasion: psychological studies of opinion change
PY  - 1953///
CY  - New Haven, Conn.
PB  - Yale University Press
KW  - Communication
KW  - Persuasion (Rhetoric)
KW  - Psychology, Applied
N1  - Includes bibliographies
ER  -