Hovland, Carl Iver, 1912- <br/><br/>
Communication and persuasion  psychological studies of opinion change 
by Carl I. Hovland, Irving L. Janis, and Harold H. Kelly 
 - New Haven, Conn.  Yale University Press  1953 
 - xii, 315 p. : ill. ; 24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>53-7776 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication<br/>Persuasion (Rhetoric)<br/>Psychology, Applied