Hovland, Carl I. <br/><br/>
Communication and persuasion  psychological studies of opinion change 
by Carl I. Hovland, Irving L. Janis and Harold H. Kelley 
 - New Haven, Conn.  Yale University Press  1953 
 - 315p. 20cm 
<br/><br/><label>LCCN: </label>53-7776 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in psychology<br/>Persuasion (Psychology)