Tourism marketing :  an Asia-Pacific perspective / 
Cathy Hsu ... [et al.] 
 - Milton Qld, Australia :  John Wiley & Sons Australia, Ltd.,  2008 
 - xvi, 480 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470814901 (pbk.)  RM 220.63 047081490X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing--Pacific Area