TY  - BOOK
AU  - Grainge,Paul
TI  - Brand Hollywood: selling entertainment in a global media age 
SN  - 9780415354042 (hbk.)
PY  - 2008///
CY  - London
PB  - Routledge
KW  - Motion pictures
KW  - United States
KW  - Marketing
KW  - Corporate image
KW  - Brand name products
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0716/2007016784.html
ER  -