Grainge, Paul,  1972- <br/><br/>
Brand Hollywood :  selling entertainment in a global media age / 
Paul Grainge 
 - London :  Routledge,  2008 
 - xii, 212 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415354042 (hbk.)  RM446.69 0415354048 (hbk.) 9780415354059 (pbk.) 0415354056 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motion pictures--Marketing--United States<br/>Corporate image<br/>Brand name products