Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 - IFLA Management and Marketing Section Conference (2006 : Shanghai, China); Mullins, James L., 1949-; International Federation of Library Associations and Institutions. Management and Marketing Section (Munchen : K.G. Saur, 2007)
Includes bibliographical references
Keywords: Library administration -- Congresses; Libraries -- Marketing -- Congresses; Bibliotheques -- Administration -- Congresses; Bibliotheques -- Marketing -- Congresses