TY  - BOOK
AU  - Diehl,Sandra
AU  - Terlutter,Ralf
ED  - SpringerLink (Online service)
TI  - International Advertising and Communication: Current Insights and Empirical Findings 
SN  - 9783835057029 (electronic bk.)
U1  - 327 22
PY  - 2006///
CY  - Wiesbaden
PB  - Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden
KW  - Economics/Management Science
KW  - Marketing
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/3-8350-5702-2
ER  -