International Advertising and Communication  Current Insights and Empirical Findings /  [electronic resource] : 
edited by Sandra Diehl, Ralf Terlutter. 
 - Wiesbaden :  Deutscher Universitats-Verlag/GWV Fachverlage GmbH, Wiesbaden,  2006. 
 - 513 p. :  ill., digital ;  21 cm. 
<br/><br/><label>ISBN: </label>9783835057029 (electronic bk.) 9783835004559 (paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics/Management Science.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>327