TY  - BOOK
AU  - Wooliscroft,Ben
AU  - Tamilia,Robert D.
AU  - Shapiro,Stanley J.
ED  - SpringerLink (Online service)
TI  - A Twenty-First Century Guide to Aldersonian Marketing Thought
SN  - 9780387281810 (electronic bk.)
AV  - HF5415 .T85 2006
U1  - 658.8 22
PY  - 2006///
CY  - Boston, MA
PB  - Springer Science+Business Media, Inc.
KW  - Marketing
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/0-387-28181-9
ER  -