A Twenty-First Century Guide to Aldersonian Marketing Thought  [electronic resource] / 
edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro. 
 - Boston, MA :  Springer Science+Business Media, Inc.,  2006. 
 - xxii, 581 p. :  ill., digital ;  25 cm. 
<br/><br/><label>ISBN: </label>9780387281810 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .T85 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8