New Product Development An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions / [electronic resource] :
by Sameer Kumar, Promma Phrommathed.
- Boston, MA : Springer Science+Business Media, Inc., 2005.
- viii, 199 p. : ill., digital ; 26 cm.
New products. Strategic planning. Organizational learning. Competition. Engineering. Industrial and Production Engineering. Manufacturing, Machines, Tools.