TY  - BOOK
AU  - Fog,Klaus
AU  - Budtz,Christian
AU  - Yakaboylu,Baris
ED  - SpringerLink (Online service)
TI  - Storytelling: Branding in Practice 
SN  - 9783540271161 (electronic bk.)
AV  - HD69.B7 F6413 2005
U1  - 658.827 22
PY  - 2005///
CY  - Berlin, Heidelberg
PB  - Springer-Verlag Berlin Heidelberg
KW  - Branding (Marketing)
KW  - Product management
KW  - Economics/Management Science
KW  - Management
KW  - Marketing
UR  - https://eresourcesptsl.ukm.remotexs.co/login?url=http://dx.doi.org/10.1007/b138635
ER  -