Fog, Klaus. <br/><br/>
Storytelling  Branding in Practice /  [electronic resource] : 
by Klaus Fog, Christian Budtz, Baris Yakaboylu. 
 - Berlin, Heidelberg :  Springer-Verlag Berlin Heidelberg,  2005. 
 - 238 p. :  ill., digital ;  24 cm. 
<br/><br/><label>ISBN: </label>9783540271161 (electronic bk.) 9783540235019 (paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management.<br/>Economics/Management Science.<br/>Management.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / F6413 2005 
<br/><br/><label>Dewey Class. No.: </label>658.827