TY  - BOOK
AU  - Karamchedu,Raj
ED  - SpringerLink (Online service)
TI  - It's not about the Technology: Developing the Craft of Thinking for a High Technology Corporation 
SN  - 9780387235523 (electronic bk.)
AV  - HD62.37 .K37 2005
U1  - 658.575 22
PY  - 2005///
CY  - Boston, MA
PB  - Springer Science+Business Media, Inc.
KW  - High technology industries
KW  - Marketing
KW  - High technology
KW  - Product management
KW  - Decision making
KW  - New products
KW  - Planning
KW  - Management
KW  - Economics/Management Science
KW  - Business/Management Science, general
UR  - https://eresourcesptsl.ukm.remotexs.co/login?url=http://dx.doi.org/10.1007/b101808
ER  -