Karamchedu, Raj. <br/><br/>
It's not about the Technology  Developing the Craft of Thinking for a High Technology Corporation /  [electronic resource] : 
by Raj Karamchedu. 
 - Boston, MA :  Springer Science+Business Media, Inc.,  2005. 
 - xiii, 212 p. :  ill., digital ;  24 cm. 
<br/><br/><label>ISBN: </label>9780387235523 (electronic bk.) 9780387233505 (paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries--Marketing.<br/>High technology--Marketing.<br/>Product management--Decision making.<br/>New products--Planning.<br/>New products--Management.<br/>Economics/Management Science.<br/>Business/Management Science, general.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD62.37  / .K37 2005 
<br/><br/><label>Dewey Class. No.: </label>658.575