TY - BOOK AU - Gustafsson,Anders AU - Herrmann,Andreas AU - Huber,Frank ED - SpringerLink (Online service) TI - Conjoint Measurement: Methods and Applications SN - 9783540714040 (electronic bk.) U1 - 658.342342 22 PY - 2007/// CY - Berlin, Heidelberg PB - Springer-Verlag Berlin Heidelberg KW - Product management KW - Conjoint analysis (Marketing) KW - New products UR - https://eresourcesptsl.ukm.remotexs.co/login?url=http://dx.doi.org/10.1007/978-3-540-71404-0 ER -