Conjoint Measurement  Methods and Applications /  [electronic resource] : 
edited by Anders Gustafsson, Andreas Herrmann, Frank Huber. 
 - 4th Edition. 
 - Berlin, Heidelberg :  Springer-Verlag Berlin Heidelberg,  2007. 
 - vii, 373 p. :  ill., digital ;  24 cm. 
<br/><br/><label>ISBN: </label>9783540714040 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Conjoint analysis (Marketing).<br/>New products.
<br/><br/><label>Dewey Class. No.: </label>658.342342