Ladda Vatjanasaregagul <br/><br/>
The relationship of service quality, consumer decision factors and brand equity / 
Ladda Vatjanasaregagul 
 - Florida :  Nova Southeastern University,  2007 
 - 164 p. :  ill. ;  21 cm. 
<br/><br/>Thesis (Doctor of Business Administration) - Nova Southeastern University, 2007 
<br/><br/>References : p. 165-176 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Nova Southeastern University--Dissertations
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Research<br/>Marketing research<br/>Service industries--Quality control--Thailand<br/>Consumer behavior<br/>Dissertations, Academic--California