TY - ADVS AU - Hill,Lynne AU - O'Malia,Thomas J. ED - Quisic (firm) TI - Introduction to entrepreneurship PY - 2005/// CY - [Los Angeles, Calif.] PB - Quisic KW - Entrepreneurship KW - New business enterprises KW - Management KW - Business planning N1 - Title from title screen; Executive produce, Brenda Reiswerg, Greg Ackerman, Tom Geniesse ; editor, Carrie Ansell; Presented by Professor Thomas J. O'Malia N2 - Thomas O'Malia, the director of the Entrepreneurship Program, University of Southern California, discusses the myth that usually existed in entrepreneurship. Reviews the attitudes and skill sets necessary to launch an enterprise and considers the entrepreneurial lifecycle ER -