TY  - BOOK
AU  - Ulwick,Anthony W.
TI  - What customers want: using outcomes-driven innovation to creative breakthrough products and services 
SN  - 0071408673
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  - Planning
KW  - Product management
KW  - Strategic planning
ER  -