TY  - BOOK
AU  - Davis,Scott M.
AU  - Dunn,Michael
TI  - Building the brand-driven business: operationalize your brand to drive profitable growth 
SN  - 0787962554
PY  - 2002///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Brand name products
KW  - Product management
ER  -