Davis, Scott M.,  1964- <br/><br/>
Building the brand-driven business :  operationalize your brand to drive profitable growth / 
Scott M. Davis, Michael Dunn 
 - San Francisco, CA :  Jossey-Bass,  2002 
 - xv, 299 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0787962554  RM95.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management