TY  - BOOK
AU  - Bedbury,Scott
AU  - Fenichell,Stephen
TI  - A new brand world: 8 principles for achieving brand leadership in the 21st century 
SN  - 0142001902
PY  - 2002///
CY  - New York
PB  - Penguin Books
KW  - Brand name products
KW  - New products
KW  - Management
ER  -