Bedbury, Scott. <br/><br/>
A new brand world :  8 principles for achieving brand leadership in the 21st century / 
Scott Bedbury with Stephen Fenichell 
 - New York :  Penguin Books,  2002 
 - xix, 220 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>0142001902  RM48.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>New products--Management