TY  - BOOK
AU  - Kasper,Hans
AU  - Helsdingen,Piet van
AU  - Gabbott,Mark
TI  - Services marketing management: a strategic perspective
SN  - 0470091169 (pbk.)
PY  - 2006///
CY  - Chichester, West Sussex, England : John Wiley & Sons
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
N1  - Subtitle on 1999 ed.: An international perspective; Includes bibliographical references (p. 511-542) and index
ER  -