Kasper, Hans <br/><br/>
Services marketing management :  a strategic perspective/ 
Hans Kasper, Piet van Helsdingen, Mark Gabbott 
 - 2d ed. 
 - Chichester, West Sussex, England : John Wiley & Sons,  2006 
 - xvii, 554 p. ;  ill. ;  26 cm. 
<br/><br/> Subtitle on 1999 ed.: An international perspective 
<br/><br/>Includes bibliographical references (p. 511-542) and index 
<br/><br/><label>ISBN: </label>0470091169 (pbk.)  RM263.03 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management<br/>Customer services--Marketing--Management