Johnston, Mark W. <br/><br/>
Relationship selling / 
Mark W. Johnston, Greg W. Marshall 
 - 2nd ed. 
 - Boston :  McGraw-Hill/Irwin,  2008 
 - xxvii, 446 p. :  ill. ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780073529813 (hbk.) 0073529818 (hbk.)  RM488.35 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Relationship marketing<br/>Customer relations