Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch 
 - 7th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2007 
 - 820 p. :  ill. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/>
<br/><br/><label>ISBN: </label>0073101265 (hbk.)  RM504.65 9780073101262 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing