Understanding emerging markets : China and India /
Peter Enderwick
- New York : Routledge, 2007
- ix, 249 p. ; 23 cm.
Includes bibliographical references (p. 219-235) and index
Introduction -- The significance of China and India -- The challenges of doing business in LEMs -- The evolution of large emerging markets -- China and India -- The political economy of the rise of China and India -- Lessons for business and government -- Final thoughts -- References -- Index