TY  - BOOK
AU  - Harris,Thomas L.
AU  - Whalen,Patricia T.
AU  - Harris,Thomas L.
ED  - Racom Communication
TI  - The marketer's guide to public relations in the 21st century
SN  - 0324312105
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson
KW  - Corporations
KW  - Public relations
KW  - Marketing
KW  - Management
KW  - Marketing public relations
N1  - 'Racom Communications'; Rev ed. of : The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, 1991
ER  -