The marketer's guide to public relations in the 21st century - Harris, Thomas L., 1931-; Whalen, Patricia T.; Harris, Thomas L., 1931-; Racom Communication (Mason, Ohio : Thomson, 2006)
'Racom Communications'
Rev ed. of : The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge, 1991
Keywords: Corporations -- Public relations; Marketing -- Management; Public relations; Marketing public relations