TY  - BOOK
AU  - Finnegan,David
AU  - Willcocks,Leslie
TI  - Implementing CRM: from technology to knowledge 
T2  - John Wiley series in information systems
SN  - 0470065265 (hbk.)
PY  - 2007///
CY  - Chichester
PB  - John Wiley & Sons, Inc.
KW  - Customer relations
KW  - Management
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -