Finnegan, David <br/><br/>
Implementing CRM :  from technology to knowledge / 
David Finnegan, Leslie P. Willcocks 
 - Chichester :  John Wiley & Sons, Inc.,  2007 
 - xiii, 327 p. :  ill. ;  23 cm. 
 - John Wiley series in information systems .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0470065265 (hbk.)  RM456.30 9780470065266 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Customer services