TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 0470050764 (hbk.)
PY  - 2007///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -