Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar, George S. Day 
 - 9th ed. 
 - Hoboken, NJ :  John Wiley & Sons,  2007 
 - xvii, 774 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0470050764 (hbk.)  RM125.11 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research