TY  - BOOK
AU  - Umbach,Günter
TI  - Successfully marketing clinical trial results: winning in the healthcare business 
SN  - 0566086433
PY  - 2006///
CY  - Hampshire, England
PB  - Gower
KW  - Drug Industry
KW  - economics
KW  - Marketing
KW  - methods
KW  - Pharmaceutical Preparations
KW  - Clinical trials
N1  - Book is accompanied by one CD-ROM bearing the same call number and available at Koleksi Media, PHUKM
ER  -