Umbach, Günter <br/><br/>
Successfully marketing clinical trial results :  winning in the healthcare business / 
Günter Umbach 
 - Hampshire, England :  Gower,  2006 
 - xiii, 198 p. :  ill., port. ;  31 cm. +  1 CD-ROM (12 cm.) 
<br/><br/> Book is accompanied by one CD-ROM bearing the same call number and available at Koleksi Media, PHUKM 
<br/><br/><label>ISBN: </label>0566086433  RM650.66 9780566086434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drug Industry--economics<br/>Marketing--methods<br/>Pharmaceutical Preparations--economics<br/>Clinical trials
<br/><br/><label>National Library of Medicine Call No.: </label>QV736  / .U48s 2006 9HUKM