TY  - BOOK
AU  - Quelch,John A.
AU  - Laidler-Kylander,Nathalie
TI  - The new global brands: managing non-government organizations in the 21st century 
SN  - 032432023X (hbk.)
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Non-governmental organizations
KW  - Management
KW  - Case studies
KW  - Business names
N1  - Includes bibliographical references
ER  -