Quelch, John A. <br/><br/>
The new global brands :  managing non-government organizations in the 21st century / 
 Managing non-government organizations in the twenty-first century. 
John A. Quelch, Nathalie Laidler-Kylander. 
 - Mason, Ohio :  Thomson/South-Western,  2006. 
 - vi, 324 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>032432023X (hbk.)  RM191.35 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Non-governmental organizations--Management.<br/>Non-governmental organizations--Case studies.<br/>Business names.