TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
AU  - Hoffman,K.Douglas
TI  - Services marketing: concepts, strategies & cases 
SN  - 0324319967 (hbk.)
PY  - 2006///
CY  - Mason, OH.
PB  - Thomson /South-Western
KW  - Service industries
KW  - Marketing
N1  - Rev. ed of : Essentials of services marketing. 2nd ed., 2002; Includes bibliographical references and index
ER  -