Hoffman, K. Douglas. <br/><br/>
Services marketing :  concepts, strategies & cases / 
K. Douglas Hoffman, John E. G. Bateson 
 - 3rd ed. 
 - Mason, OH. :  Thomson /South-Western,  2006. 
 - xix, 588 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed of : Essentials of services marketing. 2nd ed., 2002. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324319967 (hbk.)  RM512.83 9780324319965 (hbk.) 0324422830 (pbk. : international student edition) 9780324422832 (pbk. : international student edition) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.