Oelkers, Dotty Boen <br/><br/>
Travel and tourism marketing / 
Dotty Boen Oelkers 
 - Ohio :  Thomson,  2007 
 - ix, 311 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0538442859  RM136.63 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism<br/>Marketing<br/>Tourism--Economic aspects