Ralston, Bill

The scenario-planning handbook : a practitioner's guide to developing and using scenarios to direct strategy in today's uncertain times / Bill Ralston and Ian Wilson - Mason, Ohio : Thomson/South-Western, 2006 - viii, 264 p. : ill. ; 24 cm.

Includes bibliographical references (p. [257]-258) and index

0324312857 RM119.53


Strategic planning
Business planning
Organizational change--Management