Cook, Victor J. <br/><br/>
Competing for customers and capital / 
by Victor J. Cook 
 - Mason, Ohio :  Thomson/South-Western,  2006 
 - xiv, 258 p. :  ill. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0324405979  RM136.63 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Valuation--United States<br/>Corporations--Finance--United States<br/>Marketing--Management--United States<br/>Brand name products--Marketing--United States