TY  - BOOK
AU  - Marder,Eric
TI  - The laws of choice: predicting customer behavior 
SN  - 0684835452
PY  - 1997///
CY  - New York
PB  - Free Press
KW  - Consumer behavior
KW  - Consumers
KW  - Attitudes
KW  - Motivation research (Marketing)
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/simon051/97007041.html
UR  - http://www.loc.gov/catdir/description/simon032/97007041.html
UR  - http://www.loc.gov/catdir/enhancements/fy0631/97007041-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0641/97007041-s.html
ER  -