TY  - BOOK
AU  - Guldin,Mark Fisher
TI  - Activity in color, illustration, and message as an indicator of advertisement effectiveness
PY  - 1968///
CY  - Ann Arbor, Mich.
PB  - University Microfilms International
KW  - Color in advertising
N1  - Thesis (Ph.D.) - University of Iowa, 1968
ER  -