Guldin, Mark Fisher,  1927- <br/><br/>
Activity in color, illustration, and message as an indicator of advertisement effectiveness  [microform] / 
by Mark Fisher Guldin 
 - Ann Arbor, Mich. :  University Microfilms International,  1968 
 - 1 microfilm reel :  positive ;  35 mm. 
<br/><br/>Thesis (Ph.D.) - University of Iowa, 1968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Color in advertising