TY - ADVS AU - King,Kenyong ED - Media Education Foundation TI - Playing unfair: the media image of the female athlete PY - 2002/// CY - [Northampton, Mass.] PB - Media Education Foundation KW - Women athletes KW - Mass media and sports KW - Sex role in mass media KW - Gender roles N1 - Title from title screen; Executive producer, Loretta Alper ; editor, Kenyon King ; camera, Kelly Garner ; music, Stone Coyotes ; sound engineer, Thom Monahan N2 - It has been 30 years since Title IX legislation granted women equal playing time, but the male-dominated world of sports journalism has yet to catch up with the law. Coverage of women's sport lags far behind men's, and focuses on female athletes femininity and sexuality over their achievements on the court and field ER -